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Q. Read the case study given below and answer the questions given at the end
Case Study
Charisma Corporation
Charisma Corporation (CC) has recently embarked on a new kind of training. The corporation is teaching many of its employees, especially those in the marketing and sales to make decisions on the basis of non verbal communication cues. For Malini Varma, VP of CC, focusing on non verbal communications has become an important part of her inter personal dealings. Several years ago, Varma became interested in how body movements and mannerism truly reflect what an individual is saying. Continuously reading in this area of study, Varma has been able to take decisions about potential employees and potential customers by ‘reading’ them. Varma believes that body language can give a person competitive advantage. It can make difference while closing a deal or, as in CC’s case, while hiring employees. For example, during interviews, Malini pays constant attention to the candidate’s eye movements and mannerism. She believes that she can correctly predict if the candidate will be aggressive sales person while simultaneously being personable and friendly. How does she do it? She does this by looking at their eyes and the way they present themselves. In one case hiring decision came down to two people. The first person was animated and made constant eye contact. The second candidate never looked in the eyes of Malini. , leaned back in his/her chair, and crossed both his legs and arms. The first candidate demonstrated the communication skills that Varma thought aligned with successful performance in her organization.
Malini Varma is convinced that communication skills play a significant role in helping her organization achieve its annual sales goals. Personally, she has found that it has helped her ‘quality’ customers. For instance even when a potential customer says,’ yes’ with his/her arms and legs crossed emphatically, it means, No! Understanding this, Varma is in a better position to probe further into the possible objections the customer has. She has found that, in many cases, she is able to steer the conversation in a direction that ultimately leads to successfully closing a sale. And that is a major competitive advantage.
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Assignment C
1. Example of external Communication
- Letter from supplier
- Meeting of employees in purchase department
- Conversation between a manager and his assistant
- Telephone call from area manager to branch manager
2. A manager would give message about social events to employees using—
- Fax
- Report
- Agenda
- Notice
3. Which size of business is most likely to use informal communication more regularly—
- Large
- Medium
- International
- Small
4. Which of these are record of a meeting?
- Agenda
- Minutes
- Plans
- Presentation
5. What type of meeting is AGM?
- Annual General Meeting
- Asking Group Meeting
- Altogether Group Meeting
- Answering General Meeting
6. Which of these is a disadvantage of e-mail as a form of Business Communication?
- Lack of possible details
- Limited number of recipients
- Speed
- Difficult for receiver to determine the tone
7. What o the letters ENC or ENCs at the end of a business letter mean?
- Enclosure
- Encircle
- Encore
- Encase
8. A cover letter is—
- Courteous and helpful
- Unnecessary
- Considered to be in poor taste
- Always mailed separately
9. Inquiry letters are letters that—
- Ask for more information
- Ask for credit
- Try to reactivate the business
- Ask for adjustments
10. Which of the following is NOT a component in the Communication Model?
- Sender
- Messenger
- Encoding
- Receiver
11. What kind of information should be included in a resume?
Work experience
- Education
- Affiliation & Membership
- Letter of recommendation
- All except 1
- All except 2
- All except 3
- All except 4
12 What are the common barriers that impede communication?
- Barriers with people
- Barriers with wards
- Barriers made by cultural differences
- Barriers made distance
- All except 1
- All except 2
- All except 3
- All except 4
13. Which of the following information should be included in minutes?
- Date & venue of the meeting
- Decisions made at the meeting
- Comments from members
- Action to be taken by the members
- All above
- All except 2
- All except 3
- All except 4
14 When preparing to write for business purposes, the 4 Ps include—
-Personal
- Position
- Polite
- Professional
- All except 1
- All except 2
- All except 3
- All except 4
15. Which of the following is NOT a problem when calling for a meeting?
- Personal Agenda
- Team spirit
- Interpersonal conflicts
- Cultural differences
16. What type of software would a writer uses to produce a slide show for a meeting?
- Database application
- Presentation application
- Spreadsheet application
- Personal information application
17. Which of the following is not a component in Communication model?
- Sender
- Messeage
- Encoding
- Receiver
- All above
- All except 2
- All except 3
- All except 4
18. Which of the following is NOT a problem when calling for a meeting?
- Personal Agenda
- Team spirit
- Interpersonal conflicts
- Cultural differences
19. Which of the following is not an external business written communication?
- Complaint Letter
- Curriculum Vitae
- Memo
- Enquires letter
20. Effective communication can only be achieved when—
-The audience is understood
- Feedback is encouraged
- Thoughts are organized
- All above
- All except 2
- All except 3
- All except 4
21. Although spell checks are useful for identifying misspelled words, it cannot distinguish—
- Words that are spelled correctly but used incorrectly
- Troublesome words that are misspelled
- Homonyms that are misspelled
- Synonyms that are misspelled
22. What should be avoided when engaging in business correspondences?
-Choppy sentences
- Passive sentences
- Bias free language
- Cliches
- All except 1
- All except 2
- All except 3
- All except 4
23. I invited a friend to come to a street market by my house where they served some real good Japanese food. My friend’s mom wanted to pay for her daughter’s meal, but I insisted on paying for both for meals myself, her mom finally said, OK, as long as we go Dutch next time. What does it means?
- I pay for your meal
- You take me with you
- You let me drive you there
- We divide the costs
24. I went to a real nice restaurant yesterday. The food wasn’t costly and helping were generous. I asked for a doggy bag as I couldn’t eat the entire food.
- Package to pack leftover food
- Dog bowl that you can give the left over to your dog
- A special order where you get smaller meals
- Special order where you get larger meals
25. Fabian was a doormat. No wonder his class mates were always giving him a hard time.
- Snob
- Geek
- Coward
- Chubby boy
26. When superior provides directions to his subordinates, it is known as---------------- communication.
- Upward
- Downward
- Horizontal
- Lateral
27. If a person taps his feet, it is an indication of—
- Impatience
- Anger
- Frustration
- Confidence
28. Active listening can be demonstrated verbally through—
- Clarifications
- Questions
- Feedback/Suggestions
- All of the above
29. Paying more attention to the way speaker is dressed, is an example of focusing on-------rather than -----------.
- Deliver, Content
- Content, Delivery
- Looks, Message
- None of above
30. The most valuable ideas come from-------- communication.
- Upward
- Downward
- Horizontal
- None
31. Kinesics means—
- Personal space and distance
- Body language
- Physical environment
- None of the above
32. Eye contact conveys—
- Intensity and interest
- Nervousness
- Interest
- Anger
33. Barriers to listening—
- Psychological Barriers
- Physical Barriers
- Attitudinal Barriers
- All of above
34. Some common mistakes made with regard to English Language usage are—
- Redundancies
- Clichés
- Frequent use of similar sounding words
- All of above
35. Power Point slides should not be—
- Cluttered
- Colorful
- Decorative
- None of above
36. Meetings are effective when-----------are not made
- Inputs
- Decisions
- Communication
- None of above
37. The common purpose of notices and circulars is to-----------rather than--------------.
- Persuade, Inform
- Inform, Persuade
- None of above
- Both of above
38. Effective communication with shareholders means being--------with them.
- Open
- Transparent
- Truthful
- All of above
39. A---------is an opening statement in a bad news letter.
- Idea
- Subject
- Buffer
- None of above
40. Audience analysis helps to determine the-------and------of the report.
- Tone & Complexity
- Language &ideas
- None
- both