amity online solved assignmet product, brand management

amity online solved assignmet product, brand management                                                                                                                                                                                                                                                                                                                                                

   Part A

Q1 Explain what is product planning? What is the role of the product manager?                                                                                                                                                                                                            

  Q2 Explain “Competition” and what are the probable approaches to select competitors by choosing the relevant product levels and specific brands.                                                                                    

 Q3 With help of an illustration explain the elements of product strategy.                                                                                                                                                                                                                        

  Q4 what are the major factors for assessing category attractiveness analysis explain with help of illustratino.                                                                                                                                                            

Q5 Explain the methods of estimating market sales potential with illustrations.                                                                                                                                                                                                                                                                                                                                                Part B

Q6 Conceiving of developing and evaluating new products is a complex process. Comment                                                                                                                                                                                            

Q7 the price objective and subsequent decision cannot be made without adequate analysis of market and due market strategy to be followed                                                                                              

 Q8 what is product sales analysis, explain with help of illustration.                                                                                                                                                                                                                                      

Case study: analyze and give your views                                                                                                                                                                                                                                                            

Some brands achieve customer loyalty by retaining an air of exclusivity and privilege even often though it comes along with high price tags louis vuitton , the maker of luxury  leather goods , is one such firm .”You buy into the dream of louis vuitton,” says one loyal customer. “we are apart of a sect, and the more they put the prices up ,the more we come back . They pull the wool over our eyes, but we love it.”                                                                                                                                                                                                                                                                                                                  

Q 1 What kind of brand loyalty is this? And how does vuitton achieve this?                                                                                                                                                                                                                    

 Q2 take example of fictitious product and give its detail branding strategy.                                                                                                                                                                                                                                                                                                                                                     Part C-Objective type

1 the engine power of an automobile is measured in BHP. It is an abbreviation for;

1. Base horse power
2. Brake horse power
3. Brake highest power
4. Best horse power.

2 NYLON – the synthetic fiber invented in 1935 from which word it has been coined.

1. New york and los Angeles
2. New york and Lisbon
3. New Delhi Yokohama and London
4. New york and London

3 which company developed the beta max format

1. Sony
2. Matsushita
3. Phillips
4. Toshiba

4 Which gas is extensively used in refrigeration and is greatly responsible for depletion of ozone layer

1. Ammonia
2. CFC
3. Liquid oxygen
4. Liquid nitrogen                                                                                                                                                                                                                                                                                                                        
5. 5 According to Montreal protocol India has to phase out the production of CFC by year

1. 2004
2. 2025
3. 2005

   6  in most toilet soaps the wrapper mentions TFM contents, the term stands for

1. total fatty material
2. total fatty matter
3. total fragrance material
4. total foam material

 7  Quality of soap is judged by ;

1. Amount of synthetic surfactant
2. Quality of fragrance used in it
3. Amount of lather used in it
4. Tfm content

8  under the packaged commodities rule of weights and measures  act a sop manufacturer is required to mention which of the following on the wrapper

1. TFM content only
2. Amount of detergent material only
3. TFM as well as detergent only
4. All the ingredients

9 in India the soft drinks manufacturer are supposed to mention which of the following on the container

1. All the ingredients used
2. Manufacturing and expiry date and max retail price.
3. FPO No.
4. B & C

processed and packaged products display FPO symbol on packaging, what does FPO stands for

1. food producers organization
2. food producers order
3. Food products order
4. food processing and packaging order

 A fuel has been named after this automobile engineer who was he?

1.Rudolf Mobil

1. Rudolf Desil
2. Daimler
3. Ferdinand Porche

12 A tea brand from HLL caused quite a controversy since it was mixture of tea with 2 other ingredients tapioca was one and which was the other?

1. Coffee
2. Black pepper
3. Sugar
4. Chicory

   13 this object of every day use is generally absent in casinos

1. Clock
2. tables
3. electric lamps
4. electric fans

14 if hotel is branded as Ecotel what does it mean

1. Its an economy class hotel
2. Environment sensitive
3. It offers online booking
4. Meant for environment sensitive people

15 the conventional model of bicycles manufactured in India are known as Roadster cycles. SLR is a light and sporty bike stands for;

1. Stream lined roadster
2. Slim and light roadster
3. Sports and light roadster
4. Stylish light roadster.

16 SLR is a type of still camera what does SLR stands for

1. Single lens refraction
2. Single lens reflector
3. Strong lens reflector
4. Small light reflector.

17 Gin a kind of alcoholic drink first made by doctor .he made it to cure;

1. Diseases of kidney
2. Diseases of stomach
3. Drug addiction
4. Diseases of liver                                                                                                                                                                                                                                                                                                                    
5. 18  which product invented in 19002 was nicknamed as noisy serpent;

1. fax machine
2. hair dryer
3. Air conditioner
4. Vacuum cleaner

18  Why sneakers are called so?

1. Due to their runner sole are so silent that you can sneak up to someone without that person hearing you.

1. Because they are used for sneaking purposes.
2. Because they are used by secret agents.
3. No particular reason is there behind naming.

19  which country has put the famous AK- 47 rifle designed by Mikhail Kalashnikov in its national emblem?

1. Mozambique
2. Libya
3. Uganda
4. Myanmar

20  Which food product’s name comes from Chinese word meaning “pickled fish brine”

1. Ketchup
2. Pizza
3. Noodles
4. Hamburger

21  At the soft drinks plant why are soft drinks made with chilled water rather than water at room temperature?

1. Ingredients dissolve better in chilled water
2. Chilled water enhances taste
3. Chilled water attracts more carbon di oxide
4. Chilled water is more hygienic.

22  Who is credited with coining the terms “lipstick” and “make-up”

1. max factor
2. Coco Chanel
3. Dina Vreeland
4. Anita Roddick

23  What does Rug mark or Kaleen label on carpet signify?

1. The carpets are environment friendly
2. The carpets are made of biodegradable material
3. The manufacturing of carpets confirm ISO 14000 standards
4. Child labour is not been used in manufacturing the carpet.

24 name the city and the country where the largest flower auction is held

1. Astmer in Holland
2. Amsterdam
3. Paris

London

25  in Japan you cannot own a car unless you prove that you have the space to park it. But small car owners are exempted. What is the term for a small car?

1. R- car
2. kie jidosha
3. wagen
4. Alto

26  which trendy fabric was originally adapted from a rough cloth called serge, originally made in France, once used only by laborers and peasants?

1. Denim
2. Nylon
3. Lycra
4. Rayon

27  what was the earlier name of comic books?

1. Digests
2. Coffee table books
3. Chapbooks
4. Slap books

28  the product is an ancient ayur vedic recipe named after old blind sage , the  product;

1. pudin hara
2. lavon bhasher churna
3. kayam churan
4. chyavanprash

29  Bellary – a small town is famous for the manufacturing of the product for export market;

1. perfumes
2. jeans
3. leather bags
4.  

30  What kind of movies are referred as “sleepers”

1. which make audience fall to sleep
2. Which start slowly but later on become a box office hit.
3. Low budget movies which become hit
4. Movies which take in ordinately long time to finish.

31 what does the ‘homologation period of an imported / going to be introduced foreign model automobile?

1. adopting the automobile to Indian emission and safety norms

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