Entrepreneurship Process & Behavior
Assignment A
1. You family business of selling textiles is going through a bad phase with changing consumer preferences. With the change in market dynamics, you are left with no other option but to explore new opportunities to establish yourself all over again. How would you choose your next venture? How would you use your past experience to ensure minimalistic loss due to shift in your business model? Support your answer with relevant assumptions.
2. What is the difference between Innovation, Invention and Creativity? What, among these, is most important to build a sustainability plan for a start-up?
3. Briefly explain various risks that associated with the early stage of a start-up. Is it possible for a start-up to create a fire-wall from these risks in any way? Explain with relevant examples.
4. You are an Intrapreneur working with a new entrant, working on a plan to enter instant noodles market in an already crowded market. Explain the importance of selection of customer segment and their respective choices to justify your decision to launch or discard your plan.
5. Evaluate the statement “You simply cannot have a flourishing entrepreneurship ecosystem without large companies to cultivate it, intentionally or otherwise”
6. Write a short note on traits of an entrepreneur. Critically evaluate your own traits using SWOT to align them with that of an entrepreneur.
7. Draw up a Business Plan for ‘Food-Kart’, a service that would deliver fresh, hot food of choice from well established restaurants across a given locality to the office goers and residents. Include the impact of driving forces in development of a business plan.
8. You run a 20-year old family-owned business based in Chennai, manufacturing Headlights exclusively for General Motors. With an increased demand of cars internationally, General Motors has given you and option to increase the supplies by two folds. To increase the manufacturing capacity, you would need Land, Plant & Machinery and Working Capital. Explain at length your options to secure finances to run the business. Please state your assumptions clearly.
Assignment B
Case Detail :
Brian Scudamore, Founder of 1-800-GOT-JUNK?, North America's largest junk removal service.
Brian Scudamore started his company 1-800-GOT-JUNK? in 1989 straight out of high school with $700 and a beat-up old pick-up truck. Today they have 95 franchise partners across North America with a true national presence; they are in 47 of North America's top 50 cities.
Scudamore was a risk-taker, but firm in his vision. "With a vision of creating the 'FedEx' of junk removal," says Scudamore, "I dropped out of University with just one year left to become a fulltime JUNKMAN! Yes, my father, a liver transplant surgeon, was not impressed to say the least." He chuckles, "He is onside now." Many entrepreneurs minimize their risks by outsourcing to contractors. Scudamore chose a different route. "I hired my first employee a week after I started. I knew I needed the help. His name was David Sniderman, a good friend of mine. I really didn’t know yet how to hire so I just asked a buddy." It may have started as a matter of simply not knowing what else to do, but it became a philosophical issue for him. "On a bigger level, I always believed in hiring people vs. contract or consultants. I felt that if I wasn’t willing to make the investment then I was questioning my own faith in the business."
On the other hand, he's a big believer in letting other people share some of the risk. His choice of franchising as a business model allowed him rapid growth without having to turn to outside investors or other funding sources.
"It’s the ultimate leverage model. People pay you a fee up-front to help them grow. Rather than lose control my vision by going public, I chose franchising. It’s the ultimate growth model."
Their recipe for success has been simple. Take a fragmented business, add clean shiny trucks that act as mobile billboards, uniformed drivers, on-time service and up-front rates, and then mix in with a culture that is young, fun and completely focused on solid, healthy growth. He has managed to retain 100% ownership and bootstrapped the business solely out of cash flow, something that is very rare these days.
Although this is a simple business, they couldn't possibly have grown this quickly without technology. Taking a low tech business and putting a high tech spin on it allowed them to rapidly distinguish themselves from their competition. All calls come into a central 1-800-GOT-JUNK? call center where they do all the booking and dispatch for their franchise partners. Franchise partners then assess all of their real time reports, schedules, customer info, etc., off of JUNKNET, their corporate intranet. This allows franchise partners to get into business quickly, and to focus solely on growth — working on the business vs. working in the business.
1-800-GOT-JUNK? will do about $79 Million in 2014, not a bad return on a $700.00 investment! Brian's BHAG (Big Hairy Audacious Goal) is $200 million and 250 franchise partners by Dec 31st, 2019. He says confidently, "We will get there."
Question
1. Critically evaluate the business model of 1-800-GOT-JUNK.
2. Briefly explain the role a franchise partner plays success of such a business model. Support your answers with relevant assumptions and examples.
3. How would you launch the same business in a market like India? Please state your assumptions and challenges clearly before you explain your B-Plan.
Assignment C
Question No. 1 Marks - 10
Which of the following shows the process of creating something new?
Options
- Business model
- Modeling
- Innovation
- Creative flexibility
Question No. 2 Marks - 10
Which one of the following gives suggestions for new product and also help to market new products?
Options
- Existing products and services
- Distribution channels
- Central and State governments
- Consumers
Question No. 3 Marks - 10
Which of the following is used by entrepreneurs to acquire experience in an international market before making a major commitment?
Options
- Merger
- Joint venture
- Minority interest
- Majority interest
Question No. 4 Marks - 10
The entrepreneur was distinguished from capital provider in:
Options
- Middle ages
- 18th century
- 17th century
- 19th and 20th century
Question No. 5 Marks - 10
A person who managed large project was termed as the entrepreneur in the _________.
Options
- Earliest period
- Middle ages
- 17th century
- 19th and 20th century
Question No. 6 Marks - 10
What is the process by which individuals pursue opportunities without regard to resources they currently control?
Options
- Startup management
- Entrepreneurship
- Financial analysis
- Feasibility planning
Question No. 7 Marks - 10
Having less than 50 percent of equity share in an international venture is called:
Options
- Minority interest
- Joint venture
- Majority interest
- Exporting
Question No. 8 Marks - 10
Having more than 50% ownership position that provides the entrepreneur with managerial control is called:
Options
- Joint venture
- Majority interest
- Horizontal merger
- Diversified activity merger
Question No. 9 Marks - 10
Which one of the following is the process of entrepreneurs developing new products that over time make current products obsolete?
Options
- New business model
- Anatomization
- Creative destruction
- None of the above
Question No. 10 Marks - 10
Which of the following factors is the most important in forcing U.S companies to focus on new product development and increased productivity?
Options
- Entrepreneurship
- Hyper competition
- Governmental laws
- Organizational culture
Question No. 11 Marks - 10
Which of the following is alternatively called corporate venturing?
Options
- Entrepreneurship
- Intrapreneurship
- Act of stating a new venture
- Offering new products by an existing company
Question No. 12 Marks - 10
Individuals influencing an entrepreneur’s career choice and style are known as which of the following?
Options
- Role model
- Moral-support network
- Professional support network
- Support system
Question No. 13 Marks - 10
The activity which occurs when the new venture is started is called:
Options
- Motivation
- Business skills
- Goal orientation
- Departure point
Question No. 14 Marks - 10
The level at which an individual is viewed by society is called:
Options
- Financial status
- Qualification
- Social status
- Achievement
Question No. 15 Marks - 10
Which one of the following is an important source of idea generation due to their familiarity with the needs of market?
Options
- Existing products and services
- Distribution channels
- Central and State governments
- Consumers
Question No. 16 Marks - 10
Members of distribution channels are excellent sources for new ideas because:
Options
- They are familiar with the needs of the market
- They earn a handsome profit from new business
- They do not bother if entrepreneur bears a loss
- They have well-developed sales force
Question No. 17 Marks - 10
Which one of the following is the most important characteristic of a successful business website?
Options
- Speed
- Innovation
- Graphics
- Products
Question No. 18 Marks - 10
Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process?
Options
- Idea Stage
- Product Planning Stage
- Product Development Stage
- Test Marketing Stage
Question No. 19 Marks - 10
SBA stands for:
Options
- Small business accountants
- Small business administration
- Small business adequacy
- Small business advisors
Question No. 20 Marks - 10
Why should an entrepreneur do a feasibility study for starting a new venture?
Options
- To see if there are possible barriers to success
- To identify possible sources of funds
- To estimate the expected sales
- To explore potential customers
Question No. 21 Marks - 10
Information regarding all of the following is related to operations, EXCEPT:
Options
- Location
- Promotion
- Raw materials
- Labor skills
Question No. 22 Marks - 10
For which of the following copy right acquisition is desirable?
Options
- Songs
- Models
- Books
- All of the above
Question No. 23 Marks - 10
Which of the following is TRUE for Disclosure Document?
Options
- It gives recognition that he was the inventor of the idea in past
- It gives recognition that he is the first the inventor of the idea
- It gives recognition that he will be the invent an idea in future
- It gives recognition that he wants to copy the idea
Question No. 24 Marks - 10
Which of the following are the Fast-growth young companies?
Options
- Gazelles
- Life style
- Foundation Company
- None of the above
Question No. 25 Marks - 10
Which of the following factor has allowed small companies to act like they are big ones?
Options
- Technology
- Customers
- Economic development
- Competition
Question No. 26 Marks - 10
The resistance of employees in an organization against flexibility, growth, and diversification can be overcome by developing:
Options
- Entrepreneurship
- Intrapreneurship
- Managerial domain
- Administrative domain
Question No. 27 Marks - 10
For the success of business plan the goals should be
Options
- Limitless
- Generalized
- Specific
- Imaginary
Question No. 28 Marks - 10
The Grameen Bank model is affectively used by which of the following institute?
Options
- Education sector
- Finance Sector
- Rural Sector
- NGOs
Question No. 29 Marks - 10
Which one of the factors should be considered while assessing the space for business?
Options
- Parking
- Access from roadways to facility
- Delivery rates
- All of the given options
Question No. 30 Marks - 10
Which two work environments should be good for spawning the new enterprises?
Options
- Finance and marketing
- Finance and R&D
- Marketing and R&D
- Marketing and IT
Question No. 31 Marks - 10
Which one of the following should consider in economy while conducting environmental analysis?
Options
- GDP
- Disposable income
- Unemployment rate
- Channel of distribution
Question No. 32 Marks - 10
Which one of the following is a barrier to new product creation and development?
Options
- Trial and error
- Opportunity parameter
- Opportunity cost
- Intrapreneurship culture
Question No. 33 Marks - 10
Which of the following is not true concerning the difference between managers and leaders?
Options
- managers are appointed
- managers influence through informal means
- leaders may be appointed
- leaders can influence beyond formal authority
Question No. 34 Marks - 10
Persons who are able to influence others and who possess managerial authority are termed ______________.
Options
- managers
- leaders
- organizers
- visionaries
Question No. 35 Marks - 10
Which of the following has been identified as a source of power in leadership?
Options
- reward
- punishment
- legitimate referent
- all of the above
Question No. 36 Marks - 10
What is a target market?
Options
- A group of customers a venture reaches by accident
- All consumers who purchase the venture’s product
- A specific group of potential customers toward which a venture aims its marketing plan
- A chain of discount stores
Question No. 37 Marks - 10
In stage of responsibility allocation process the entrepreneur follows:
Options
- Highly centralized decision making process
- Highly decentralized decision making process
- Somewhat centralized decision making process
- No particular standard
Question No. 38 Marks - 10
Factors contribute to the creation of new venture EXCEPT:
Options
- Finance
- Central and State Governments
- High interest rates
- Role models
Question No. 39 Marks - 10
Which one of the following gives suggestions for new product but also helps to market new product in the market?
Options
- Existing products and services
- Distribution channels
- Federal government
- Consumers
Question No. 40 Marks - 10
Which of the following is the most important for the entrepreneur, while starting a new venture, to make an assessment of?
Options
- Risk
- Profit
- Market
- Competitors