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Introduction to Journalism & Mass Communication
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1. What is Harold Lasswell’s Model? Describe it in detail.
2 What is magic bullet theory? Explain it with appropriate example.
3 . What are the forms and elements of communication? Explain in detail.
4 . Write on current and future trends in mass communication.
5 . Write on scope and nature of mass media.
6 . Discuss the contribution of Wilbur Schramm to Communication Theory.
7 . Write a detailed script for a Tele-film on Communal Harmony.
8 . Write short notes on any three of the following.
SITE
Film Festival
Regional Films
INSAT – 1C
e INSAT – 1B
CASE STUDY :
Case Study
The last trend that is shaping the transition of the mass media goes by the name “social media.” Although the label is simple, the concept is hard to define in a few words. At the risk of making things too simple, social media are online communications that use special techniques that involve participation, conversation, sharing, collaboration, and linkage.
Participation is the simplest technique that defines social media. It involves soliciting feedback from people about various issues or items. A news Web site that asks for opinions about a proposed new program and a Web operation such as Digg that lets people vote for their favorite online article or image are examples of participation.
Blogs and other Web sites that allow people to comment and to respond to one another are examples of the conversation function. Sharing is illustrated by YouTube, Flickr, and other sites where individuals can create and upload content for others to see. Wikis are social media that exemplify collaboration. The most elaborate social media involve linkage. These are sites such as Facebook, MySpace, Google Groups, and Twitter where people can link up with friends (both close and distant) and form their own social networks and communities.
Questions :
1. How social media is playing important part in communication? How it is affecting the traditional media?
2. How social media affecting its users and society as a whole?
3. What is the future of social media? How it will affect media industry?
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University: AMITY Year: 2015