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IBMS solve assignment for Consumer Behavior

IBMS solve assignment for Consumer Behavior                                                                                                                                                                                                                                                                                                                                               Each question carries 10 Marks.                                                                                                                                                                                

Q1) Write the difference between High- Involvement buying and Low-Involvement buying?


Q2)  )Analyze a detailed study of perceptual mapping, Brand positioning, umbrella positioning, positioning based on a specific benefit, consumer imagery, positioning of services, perceived price.?


Q3) Acquaint yourself and explain different types of reference groups, both formal and informal groups, and their influence on consumer behavior?


Q4) Provide insights into various types of buying decisions such as routine, limited problem solving, extensive problem solving and impulsive purchase decision, with suitable examples?


Q5) Explain various decision- making criteria, known as compensatory or non- compensatory rules used in making any choice decision?


Q6) Write the significance of rural markets and rural consumer behavior?

Q7) Explain in detail the Dimensions of Brand Personality exhibit?


Q8) Write a comprehensive on consumer behavior influenced by a host of personal characteristic such as age, life cycle, occupation, social status, and life style.?

Q9) Explain Holistic Experience Vs unique selling composition?


Q10) Justify in detail consumer learning, elements of learning, marketing implications?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   dear student if you want this solved assignment the please kindly email me for request of solved assignment on my email id solve after received your  email with your qustion  atteched then we  can reply you price of solve this assignment 

Year:  2015