Note –The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average score of both assignments scored by you will be considered as your IA score. Kindly note that answers for 10 marks questions should be approximately of 400 words.
Q.No Questions Marks Total Marks 1 What are the various objectives that an advertiser has for any campaign? Various objectives that an advertiser has for any campaign. 10 10 2 Write short notes on: i. AIDA Model ii. Cognitive – Response Theory of Advertising AIDA Model Cognitive – Response Theory of Advertising 6 4 10 3 Explain the factors that affect Marketing and Advertising in India. Elaborate factors that affect Marketing and Advertising in India. 10 10
SET-II
Q.No Questions Marks Total Marks 1 What do you mean by Direct Marketing? What are the various strengths of Direct marketing? Explain Direct Marketing Strengths of Direct Marketing 3 7 10 2 Explain the concept of Sales Promotion. What are the various benefits of Sales Promotion? Sales Promotion Benefits of Sales Promotion 3 7 10
3 Explain the various innovative use of mass media in Rural Marketing. Elaborate how mass media is used for rural marketing 10 10
University: SMU