Note: The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average score of both assignments scored by you will be considered as your IA score. Kindly note that answers for 10 marks questions should be approximately of 400 words.
SET – I
Q.No Questions Marks Total Marks 1 Differentiate between GATT and WTO. GATT WTO 5 5 10 2 Write short notes on the following: A. International franchising B. International contract manufacturing A. International franchising B. International contract manufacturing 5 5 10 3 What are the stages in which international markets are screened and analysed? 4 Stages 2.5*4 10
SET - II
Q No Questions Marks Total Marks 1 What is counter-trade? Describe the various types of counter-trade. Explanation of the concepts Types 5 5 10 2 Briefly discuss the role of sales promotion and personal selling in international marketing. Sales promotion Personal Selling 5 5 10 3 Write short notes on the following: a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice 2 2 2 2 2 10
University: SMU