1. As a customer, which are the best loyalty programmes that you have experienced?
Share any 2 programmes with their outstanding features and scope for improvement.
2. How important is Customer Life Time Value in understanding customers & taking
important business decisions? Illustrate with examples of brands that are leveraging
the concept of Customer Life Time Value.
3. Aarav is a highly successful web designer known to exceed your clients’ expectations.
He has a new client Ferris Wheel events which is a startup who have a limited budget
but are looking for an effective solution to build traffic for their website and create
their presence on the internet.
a. What aspects are imperative to the success of a site design?
b. Discuss the payment gateway options that you would propose to Ferris Wheel.