1. “India is one of the few countries in the world mandating its corporate citizens to set aside a part of their profits to spend on social impact projects”. Based on the above statement prepare a CSR plan for a telecommunication company focusing on various types of public. (10 Marks)
2. Customer Relationship management is of utmost importance to ensure that customer is recognized. Northern Tadka, a reputed chain of restaurants intends to design a CRM plan with a view to enhance customer loyalty. As a PR Consultant prepare a CRM Plan for Northern Tadka chain on restaurants. (10 Marks)
3. Nobel Chemist intends to expand its business across India. Currently it operates in the North & West region. They have appointed you as a PR Head & expect the following from you:
a. Prepare a PR Plan focusing on its expansion plans (5 Marks) b.
Highlight suitable strategy for attracting customers (5 Marks)
University: NMIMS Year: 2015