Amity PGDM In Journalism and Mass Communication For Introduction of Mass Communication Sem 1
Introduction of Mass Communication
Assignment A
1. Discuss the four theories of the Press? Elaborate.
2. Discuss the Broadcasting Policy of India in the context of the overall mass communication situation.
3. What is the contribution of Social Science Research methods to Communication Research?
4. Discuss Audience Research and various forms of Audience Measurement.
Assignment B
Case Detail:
Case Study
How Tele-Film scripts are are prepared? Evolve a script for a five minute film on a subject of your choice.
1. Discuss the contribution of Wilbur Schramm to Communication Theory.
2. Write a detailed script for a Tele-film on Communal Harmony, the total time available being 20 minutes only.
3. Write short notes on any three of the following. (i) SITE (ii) Film Festival (iii) Regional Films (iv) INSAT – 1C (v) INSAT – 1B
Assignment C
Question No. 1 Marks - 10
‘Journalism in the Modern India’ is written by
Options
- M. Chalapathi Rao
- Mahatma Gandhi
- Lala Lajpat Rai
- Roland E. Wolselley
Question No. 2 Marks - 10
The author of the “Truth about India Press” is
Options
- Kushwant Singh
- Durga Das
- J. N. Sahani
- Prem Bhatia
Question No. 3 Marks - 10
The office of the ‘Editors Guild of India’ is located at
Options
- Mumbai
- New Delhi
- Chandigarh
- Banglore
Question No. 4 Marks - 10
‘Witness to an Era’ is the autobiography of
Options
- Girilal Jain
- B. G. Verghese
- Frank Moraes
- Inder Malhotra
Question No. 5 Marks - 10
Which newspaper is published from the maximum number of centres?
Options
- The Hindu
- The Indian Express
- The Times of India
- Malayala Manorama
Question No. 6 Marks - 10
Identify the incorrect combination
Options
- Ranga Iyer – The Hindu
- B. G. Tilak – Kesari
- Govind Ballav Pant – The Hindustan Times
- Kali Nath Roy – The Tribune
Question No. 7 Marks - 10
AIR’s commercial service was introduced in
Options
- 1967
- 1968
- 1969
- 1970
Question No. 8 Marks - 10
Vinod Nagpal is a well-known
Options
- Newspaper Reporter
- T. V. Actor
- Book Publisher
- Newspaper Editor
Question No. 9 Marks - 10
The feature film ‘Rja’ is the Hindi version of a film originally made in
Options
- Tamil
- Bengali
- Marathi
- Sindhi
Question No. 10 Marks - 10
Identify the Film historian
Options
- Anita Desai
- Balraj Sahani
- Firoz Rangoonwala
- Nayantara Sehgal
Question No. 11 Marks - 10
Code of Conduct for Journalists framed by the Press Council of India is enforced voluntarily by
Options
- IFWJ
- INS
- AINEC
- NON OF THE ABOVE
Question No. 12 Marks - 10
The Prasar Bharti Bill was passed by Parliament in
Options
- 1990
- 1991
- 1992
- 1993
Question No. 13 Marks - 10
Telecast of Parliamentary Question Hour Session was started in
Options
- Dec. 1990
- Dec. 1991
- Dec. 1992
- Dec. 1993
Question No. 14 Marks - 10
Bhagwan Das Goenka Award is given for excellence in
Options
- Broadcast Journalism
- Cinematic Arts
- Print Journalism
- Performing Arts
Question No. 15 Marks - 10
Jain TV programmes are beamed from
Options
- Moscow
- Kabul
- Singapore
- New Delhi
Question No. 16 Marks - 10
The first ‘Soap-Opera’ put out by Doordarshan was
Options
- Buniyad
- Rajni
- Zindagi
- Hamlog
Question No. 17 Marks - 10
Main Stream’ is well-known
Options
- Film Magazine
- Financial Magazine
- Opinion Magazine
- Advertisement Magazine
Question No. 18 Marks - 10
Denis McQuail is the author of an well known book on
Options
- Advertisement Research
- Newspaper Management
- Mass Communication Theory
- Public Relation
Question No. 19 Marks - 10
The various areas of communications research have been neatly identified in the model of
Options
- Charles Osgood
- Harold Lasswell
- Shannan Weaver
- New Comb
Question No. 20 Marks - 10
Formal University Level Journalism education was first started in
Options
- England
- China
- USA
- Germany
Question No. 21 Marks - 10
Malice Towards One and All’ a famous weekly column is written by
Options
- Kuldip Nayar
- Khuswant Singh
- S. Sahay
- Nikhil Chakrovarty
Question No. 22 Marks - 10
Identify the well known advertising personality among the following
Options
- Amita Malik
- Kavita Nagpal
- Shovan Narayan
- Tara Sinha
Question No. 23 Marks - 10
Identify the incorrect combination
Options
- Reuter-UK
- AP-USA
- AFP-France
- UPI-Canada
Question No. 24 Marks - 10
Who put forward the Motivation Theory of Communication?
Options
- Charles Osgood
- Deniel Lerner
- Wilbur Schramm
- Abraham Maslog
Question No. 25 Marks - 10
The Headquarter of CNN are located at
Options
- Manila
- Singapore
- Hong Kong
- Atlanta
Question No. 26 Marks - 10
What device would you use to transfer a photograph onto your computer screen?
Options
- Modern
- Scanner
- Mouse
- Lan
Question No. 27 Marks - 10
The Countrywide Class Room Programme on DD is organized by
Options
- IGNOU
- CEC
- IIMC
- IIMC
Question No. 28 Marks - 10
The Indian Film Personality who received “Bharat Ratna”
Options
- Amitabh Bachan
- Dilip Kumar
- Satyajit Ray
- V. Santaram
Question No. 29 Marks - 10
‘Medium is the Message’ was propounded by
Options
- Lucian W. Pye
- Harold D. Laswel
- Paul Lazarsfeli
- Marshall Mc Luhan
Question No. 30 Marks - 10
Who, in 1980 became the first women after Indira Gandhi to be awarded the Bharat Ratna?
Options
- M. S. Subhalaxmi
- Lata Mangeskar
- Mother Terresa
- Nandini Satpathy
Question No. 31 Marks - 10
Alarippu, Jatisvaram, Sabdam, Varnam and Tillana are the five parts of which Indian dance form?
Options
- Bharatnatyam
- Kuchipudi
- Odissi
- Kathak
Question No. 32 Marks - 10
Who became the Pope of the World after the death of John Poul?
Options
- Joseph Ratzinger
- Junichiro Koizumi
- John Sistine Chapel
- Joseph Bertler
Question No. 33 Marks - 10
The word ‘Communication’ is derived from which language?
Options
- Latin
- Spanish
- French
- German
Question No. 34 Marks - 10
The era of modern printing began in
Options
- Tenth Century
- Eleventh Century
- Fifteenth Century
- Eighteenth Century
Question No. 35 Marks - 10
The first newspaper in India to have its own air craft for distribution of newspaper copies is
Options
- Ananda Bazar Patrika
- Dina Thanthi
- Sakal
- The Hindu
Question No. 36 Marks - 10
The first local Radio Station by AIR was started at
Options
- Anantapur
- Guwahati
- Nagercoil
- Jaipur
Question No. 37 Marks - 10
The traditional form of Nautanki is prevalent in the state of
Options
- Maharashtra
- Gujurat
- Uttar Pradesh
- Mizoram
Question No. 38 Marks - 10
The first woman Minister of Information and Broadcasting in India was
Options
- Susma Swaraj
- Nandini Satpathi
- Tarakeshwari Sinha
- Indira Gandhi
Question No. 39 Marks - 10
Which country originated the concept of New Wave Cinema?
Options
- Russia
- USA
- France
- India