Mall Management
Assignment A
1. Location is a critical factor in the success of a retail Store comment
2. Discuss Franchises mode of Retail Distribution.
3. Retail store are now a days operates on same steps discuss.
4. How timings are important in the sucesess of Convenience Store.
5. Discuss various stages involve in mall Design.
6. Give Characterstics of Good Mall Design.
7. What is Healthy Tenant Mix.
8. What prerequisites for Lease Agreement.
Assignment B
Case Detail:
The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future. Organisations which adapt to this different focus are going to be the ones that have an influence in the future. This case study focuses on how Dixons Group plc has built on the power of its existing brands and created new brands to strengthen its market position.
If some of the largest and most successful retailing organisations of twenty years ago were to be compared with those of today, the results would be surprising. They would reveal numerous examples of success, failure or transition over this short time period. Theory shows that organisations go through periods of evolution followed by revolution. The retailing industry is about to embark upon the most radical process of change within its recent history. Organisations that do not prepare for this process - and this may include many famous high street names - may not be around for much longer. Dixons Group specialises in the sale of high technology consumer electronics such as domestic appliances, personal computers, photographic equipment, communications products and related financial and after sales service.
Question
1. Technology in the retailing environment has created a massive Change discuss
2. Failure over short time period is a temporary Phenomenon how retailers gets success in long term
3. Dixons Group specialises in the sale of what category of products
Assignment C
Question No. 1 Marks - 10
Selling, renting, and providing goods consumers for household use are
Options
- wholesaling
- retailing
- facilitating
- logistics
Question No. 2 Marks - 10
Utilities offered to consumers are
Options
- convenience, performance, possession, and form
- time, place, possession, and form
- Product, price, place, and promotion.
- convenience, consistency, competition, and choice
Question No. 3 Marks - 10
Major retail categories in India are
Options
- automotive, food stores, and clothing
- floral, food stores, and furniture
- jewelry, furniture, and clothing
- appliance, food stores, and furniture
Question No. 4 Marks - 10
Contractual Retail, Independent store, corporate chains, are examples of outlets classified by
Options
- level of service
- form of ownership
- method of operation
- revenue generated
Question No. 5 Marks - 10
Common ownership with many stores are --- form of ownership?
Options
- corporate chain
- consumer cooperative
- administered system
- Contractual system.
Question No. 6 Marks - 10
Consumer perform high level of functions,
Options
- Exclusive service
- Self-service
- Limited service
- Full service
Question No. 7 Marks - 10
Department stores typically provide services as?
Options
- Exclusive service
- Minimal service
- Self-service
- Full service
Question No. 8 Marks - 10
Direct mail, telemarketing, and in-home shopping
Options
- Dual channel marketing
- Scrambled merchandising
- Multi-service merchandising
- Non-store retailing
Question No. 9 Marks - 10
When Top management reserve right of decision
Options
- Owner-manager system
- Professional manager system
- Centralized structure
- Decentralized structure
Question No. 10 Marks - 10
Owners are fully Invove in...
Options
- Butcher shop
- Motel
- Coin-operated laundromat
- Movie theatre
Question No. 11 Marks - 10
Information Technology does not invove in SCM when..
Options
- Performance measurement and reporting
- Supply chain restructuring
- Collaboration and coordination
- Decision support for supply chain planning
Question No. 12 Marks - 10
Overall strategy is
Options
- Growth
- Stability
- Market share
- Return on investment
Question No. 13 Marks - 10
New types of retail locations
Options
- Drive-thru windows and kiosks
- Carts, kiosks, and wall units
- Carts, booth and drive-thru windows
- Retail counter, kiosks, and booths
Question No. 14 Marks - 10
NOT a commonly used method of classifying retail outlets?
Options
- revenue generated
- merchandise line
- form of ownership
- level of service
Question No. 15 Marks - 10
Construction Material Supplier, and Catelouge Store provide level of retail service?
Options
- full-service
- limited service
- self-service
- customized service
Question No. 16 Marks - 10
Nonstore retailing has maximum People involvement?
Options
- automatic vending
- telemarketing
- direct selling
- online retailing
Question No. 17 Marks - 10
Store location, distribution centres, warehousing, and transportation are all part of _____
Options
- physical distribution
- logistics
- services
- communications
Question No. 18 Marks - 10
Off-price retailing is also being done as?
Options
- single price retailers
- value-retail centres
- factory outlet stores
- all of the above
Question No. 19 Marks - 10
Entrepreneurs becomes their own boss in retailing when?
Options
- franchise
- corporate chain
- corporate proprietorship
- independent retailer
Question No. 20 Marks - 10
Store need to have information for serving customers on
Options
- Past data on customer demand.
- supply lead time.
- delivery and shipping locations.
- store inventory level, customer demand data & supply lead time
Question No. 21 Marks - 10
Store which only carries limited product line is classified as
Options
- Specialty stores
- department store
- discount store
- super store
Question No. 22 Marks - 10
Dominoz, Pizza Hut, KFC are examples of
Options
- Corporate chain
- voluntary chain
- retailer cooperative
- franchise
Question No. 23 Marks - 10
When Seller engaged in Cash n Carry activity
Options
- Retailer
- franchise cooperative
- conglomerate
- wholesaler
Question No. 24 Marks - 10
Wholesaleer does not involve in
Options
- Production
- selling and promotion
- buying and assortment building
- bulk breaking
Question No. 25 Marks - 10
Consumer -retailer- wholesaler – producer is a…
Options
- New type of channel
- A retro channel
- A traditional channel
- Normal Channel
Question No. 26 Marks - 10
Retailer changes the format to fullfill requirment of
Options
- Wholesalers
- Producers
- Consumers
- Tax payers
Question No. 27 Marks - 10
Hypermarket operations are
Options
- Easy
- Moderate
- Complex
- None of these
Question No. 28 Marks - 10
Independent retailer runs his business with
Options
- Partners
- Professionals
- Few locals/ family members
- None
Question No. 29 Marks - 10
Corporate retail chain opertes as
Options
- Franchise
- Chain retailer
- Independent retailer
- None
Question No. 30 Marks - 10
Specialty stores operates with
Options
- Producers
- Competitors
- Target market
- Both (a) and (b)
Question No. 31 Marks - 10
When a Departmental Store tagets multiple Audience
Options
- Multiple segmentation
- Market segmentation
- Mass marketing
- Target marketing
Question No. 32 Marks - 10
During ressesion Sale for-- will be least effective
Options
- Nike Sports
- Sony TV
- Travel & Tour
- Baked Beans
Question No. 33 Marks - 10
Retailers are most interst in----of consumers
Options
- Consumer Credit
- Wealth
- Disposable Income
- High Income
Question No. 34 Marks - 10
Money left after Tax, puchasing Basic Nedds is
Options
- Disposable income
- Credit
- accounting income
- Discretionatry Income
Question No. 35 Marks - 10
Few retailers have ---competition
Options
- Oligopoly
- Monopoly
- Mixed Competition
- Perfect Competition
Question No. 36 Marks - 10
Retailers agree to buy from each other
Options
- loyal purchase
- stright rebuy
- modified rebuy
- reciprocity agreement
Question No. 37 Marks - 10
Merchandise in stores are
Options
- a physical object
- service
- every thing a recieves in an exchange
- None
Question No. 38 Marks - 10
Retail brand is an element of
Options
- core product
- actual product
- augmented product
- expected product
Question No. 39 Marks - 10
Multi Brand produts of same category are
Options
- Product mix width
- product mix consistency
- product mix depth
- Market item width
Question No. 40 Marks - 10
Product mix Width measured by
Options
- dimention in product line
- eatures in each brand
- items in product line
- lines a company offers