PGDM In Journalism and Mass Communication For Public Relations & corporate Communication Sem 1
Public Relations & corporate Communication
Assignment A
1 . Discuss in detail the importance of media planning. As a public relation officer (PRO), list the various steps involved in establishing effective media relations with the local Press.
2 . Make a press kit that will include a docket containing a copy of a company profile, invitation, Press Release, brochures, company photographs, a writing pad and a pen.
3 . Draft a Press Release on the occasion of a visit by a distinguished industrialist to your company?
4 . Outline a plan to organize a Hindustani musical concert in India Gate, New Delhi inviting musicians and celebrities.
5 . Distinguish between internal and external Public Relations with specific examples?
Assignment B
Case Detail:
Case Study
Ekta Kapoor’s Balaji Telefilms has brought about a change among the Indian Television viewer. Comment on this statement.
1. What is crisis management? Discuss how Dara (mustard oil) managed the controversy after the Dropsy deaths crisis?
2. As a part of the communication strategy, plan an in-house newsletter for a company. Also suggest a title for the journal.
3. How important is image management for an actor? Discuss in detail how Kaun Banega Corepati recreated the image of Amitabh Bachchan.
Assignment C
Question No. 1 Marks - 10
PTI stands for
Options
- Press Trust of India
- Press Trustee of India
- Press Truth of India
- None
Question No. 2 Marks - 10
Remington manufactures
Options
- Typewriters
- Computers
- Cameras
- Printers
Question No. 3 Marks - 10
MBO stands for
Options
- Management of Branch Office
- Management of Branch Objective
- Management of Buying Office
- None
Question No. 4 Marks - 10
Samjota Express is the name of a
Options
- Newspaper
- Bus
- Train
- None
Question No. 5 Marks - 10
PR is planned activity that involves
Options
- Reaching the target audience
- Budgeting
- Planning Media
- All the above
Question No. 6 Marks - 10
Adis Ababa is the Capital of
Options
- Kenya
- Egypt
- Morocco
- Ethiopia
Question No. 7 Marks - 10
Tetley Tea is a brand of
Options
- Tata
- Birla
- Broke Bond
- None
Question No. 8 Marks - 10
Who is the is the brand Ambassador for Omega watches
Options
- Shahrukh khan
- Kapil Dev
- Salman Khan
- Feroz Khan
Question No. 9 Marks - 10
Just do it is the punch line of
Options
- Bata
- Nike
- Woodlands
- Liberty
Question No. 10 Marks - 10
Hindustan Lever Ltd belongs to which sector
Options
- FMCG
- Pharmaceutical
- Automobile`
- Food & Beverages
Question No. 11 Marks - 10
Infosys is a leading
Options
- Fashion Company
- Software company
- PR agency
- Garment House
Question No. 12 Marks - 10
Oscars are awarded to excellence in
Options
- Journalism
- Cinema
- Photography
- None
Question No. 13 Marks - 10
Women’s Day is observed on
Options
- 8 March
- 5 March
- 1 April
- 5 June
Question No. 14 Marks - 10
Ogilvy is a leading
Options
- PR agency
- Newspaper Agency
- Advertising agency
- None
Question No. 15 Marks - 10
Minolta manufactures
Options
- Cosmetics
- Cameras
- Computers
- Mobile Phones
Question No. 16 Marks - 10
Olive branch is a symbol of
Options
- Peace
- War
- Love
- None
Question No. 17 Marks - 10
Hallmark manufactures
Options
- Stationery
- Greeting Cards
- Art equipments
- None
Question No. 18 Marks - 10
Saint Gobain manufactures
Options
- Automobiles
- Glass
- Furniture
- Watches
Question No. 19 Marks - 10
De Beers manufactures
Options
- Gold
- Diamond
- Silver
- Plutonium
Question No. 20 Marks - 10
Tanishq is a brand of
Options
- Tata
- Titan
- Timex
- None
Question No. 21 Marks - 10
Baleno is the brand from
Options
- Maruti-Suzuki
- Honda
- Huyndai
- Tata
Question No. 22 Marks - 10
Connecting people is the punch line of
Options
- Panasonic
- Seimens
- Nokia
- Sony Ericcson
Question No. 23 Marks - 10
CNG stands for
Options
- Compressed Natural Gas
- Comprehensive Natural Gas
- Compassion Natural gas
- None
Question No. 24 Marks - 10
Kaziranga National Park is famous for
Options
- One-horned Rhino
- Zebra
- Camel
- None
Question No. 25 Marks - 10
Kathak is the famous dance form of which state
Options
- Uttar Pradesh
- Karnataka
- Madhya Pradesh
- None
Question No. 26 Marks - 10
Media Relations is part of Public Relations
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 27 Marks - 10
Public Relations is Propaganda Relations
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 28 Marks - 10
Indica car is manufactured by TVS Motors
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 29 Marks - 10
German Shepherd is a dog breed
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 30 Marks - 10
BSE stands for Bombay Stock Exchange
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 31 Marks - 10
MF Hussian is a painter
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 32 Marks - 10
Kinley mineral water is marketed by Pepsi
Options
- TRUE
- FALSE
- NIL
- Nil
Question No. 33 Marks - 10
BBC stands for Big British Corporation
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 34 Marks - 10
ABC stands for Audit Bureau of Circulation
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 35 Marks - 10
Research, planning, communication and evaluation are necessary tools of PR
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 36 Marks - 10
Bennet & Coleman publishes The Hindustan Times
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 37 Marks - 10
The Times of India is owned by the Birla Group
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 38 Marks - 10
PIB has its headquarters in Delhi
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 39 Marks - 10
Wizcraft and 360 degrees are Event Management Companies
Options
- TRUE
- FALSE
- NIL
- NIL
Question No. 40 Marks - 10
Anil Ambani owns Mudra Communications
Options
- TRUE
- FALSE
- NIL
- NIL