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Date: 27-05-2019

1. “Marketist” is about marketers who operate like a “Scientist” doing lab experiments.


 How are marketers transforming into marketist?


 Explain types of marketing testing. For...

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Date: 01-06-2019

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Date: 25-05-2019

1. Mr. Mehta is working in a reputed bank. One of his friend asked him to suggest some of the methods that banks use periodically in order to measure their interest rate exposure. Help him with...

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Date: 25-05-2019

1. With corporate houses facing major problems of low productivity, low sense of belongingness towards the organization, higher employee turnover; do you think performance counselling can be...

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Date: 25-05-2019

1. XYZ Ltd is a newly set up Pharma Company with a factory in Surat and head office in Mumbai. You are hired as a compensation consultant. The first task you have is to help the company set up the...

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Date: 23-05-2019

1. As a customer, which are the best loyalty programmes that you have experienced?

Share any 2 programmes with their outstanding features and scope for improvement.


2. How important...

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Date: 21-05-2019

1. Value for Money is a modern-day Fintech company with a work force of 300 people.

The promoters have been stalwarts of the banking sector with a work experience of

more than 30 years...

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Date: 21-05-2019

1. The Distance Education Council (DEC) wants to conduct a research among the various

distance learners across different colleges, universities and courses across India. Since the
...

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Date: 21-05-2019

1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape.

Stiff competition and excessive cash burn made them come together by merging both the
...

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Date: 21-05-2019

1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds and debentures.

Since he is unaware with these financial products, he seeks advise from the Relationship
...

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Date: 21-05-2019

1. Hyperlocal startups had a maximum pie of the private equity and venture capital

(PE/VC) funding last year. Discuss how arranging venture capital from the venture

capitalist differs...

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Date: 21-05-2019

1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga

studios across India. Describe how PlanetFit can apply demographics and psychographics

to...

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Date: 21-05-2019

1. Bookworm’s World is a U.K based Book Store chain planning to launch in the Indian

market, specifically catering to children’s books, workbooks and educational toys. Initially

the...

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Date: 20-05-2019

Case: M/s Ximi wants to enter in the washing machine and refrigerator market in India. The company has earned a lot of reputation in the global market. The company is known for low priced segment...

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Date: 18-05-2019

1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads, bridges, Flyovers etc. Recently they have bagged a lot of projects for which they require Graduate Trainee...

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